︎
Annie Chen

NYC-based graphic designer working in Motion Graphics, Web & UI Design, Typography, Art Direction and Brand Identity. Currently Senior Designer at View Source.


About
Contact
Instagram

© 2024
Annie Chen

NYC-based graphic designer working in Motion Graphics, Web & UI Design, Typography, Art Direction and Brand Identity. Currently Senior Designer at View Source.
< BACK TO ALL PROJECTS

Aura Bora


Website Design 
2023

View Site



An illustrative, playful website and e-commerce store for Aura Bora – a sparkling water brand creating weird flavors from real herbs, fruits, and flowers.

We wanted to immerse users immediately into a rich, illustrative world while focusing on maintaining usability and conversion. A dynamic hero module immerses the user into an exploratory, interactive way of navigating an expansive flavor catalogue without overwhelm. We also planted fun “easter eggs” – customizable cursors, an embedded mini computer game, selectors shaped like eyes.



Web & Shopify Development: View Source

Illustration: Jesse Howell